For established businesses on Shopify or Thinkific

Grow your business Fix what’s holding it back

I’m Alex. I help you increase sales, fix technical problems and build solutions that save time. You work directly with me, the owner. I care about your business and stand behind every piece of work I deliver.

For every fix and project, we agree the outcome upfront. If I don’t deliver it, you don’t pay.

Book a free 15-minute strategy call

Bring a problem or an idea. We’ll work out your next step.

Here’s what I will do for you

SAMPLE PLAN More sales, less admin
  1. TIME BACKAutomate 2 hours of Monday adminI’ll get your tools talking to each other to free up your day.
  2. MORE SALESImprove your conversion rate by 10%Sharpen your offer and guarantee, add 3 video testimonials, rebuild your FAQ from real questions.
  3. REPEAT REVENUETurn 1 in 4 buyers into repeat customersLead new buyers to the purchase that brings people back, and send recent buyers a handwritten thank-you.

NEXT ACTION I’ll build your Monday automation first, so you get 2 hours a week back to grow the business.

This is an example. Your plan is built around your business.

What would help your business most?

FIND & FIX

Is something broken?

I’ll diagnose and fix the technical problem holding your business back. If I don’t fix it by the agreed deadline, you don’t pay.

Diagnosis from USD $400
Repairs from USD $750.

Examples of what I can help with

A broken automation, an unreliable integration, a script that misbehaves or information that isn’t reaching the right place.

First, find the cause. From USD $400

I investigate one agreed issue and give you a written diagnosis: what’s failing, the evidence behind it and what to do next.

You receive the diagnosis within five business days of our agreed start, once the required access and information are available. The findings are yours to keep, no matter who does the repair.

Then, get it fixed. From USD $750

The repair is quoted separately. I’ll explain how I will fix it, the work involved and you approve a fixed price before I start. I’ll get the issue fixed by the agreed deadline or you don’t pay.

My guarantee to you

A clear written diagnosis within five business days, or your diagnosis fee back.

For repairs, we agree on the fix, the deadline and what I need from you before I start. If I miss the deadline, you get every dollar back, diagnosis included. Then you choose: I still finish the fix free, or I hand over my notes so anyone can pick it up.

If my work causes a problem, the original issue or a new one, I fix it at no charge. Platform changes and changes made by others are quoted as new work.

REVIEW & BUILD

What can we improve?

Tell me what you’d like to improve in your business. I’ll find what’s holding it back, then fix it.

USD $750 review, credited to projects from USD $3,000.

Examples of what I can help with

A website that loses buyers before they pay, customers who don’t come back, hours lost to manual admin, or tools that don’t talk to each other.

Step 1: The review, USD $750

I don’t give generic checklists. I dig into your numbers, your site and your customers, then give you:

  • What’s getting in the way, in plain English.
  • What I’d change, and why.
  • A target for the improvement and how it’ll be measured.
  • A fixed price to carry it out, if more work makes sense.

You get the review within five business days of our agreed start, once I have the access and information I need. If it’s late, I refund the review fee. The plan is yours to keep, whether or not you hire me to carry it out.

Step 2: The project, from USD $3,000

You’re not hiring a developer who doesn’t know your numbers, or a consultant who can’t build the fix. I combine coaching and business experience with development expertise, so I’ll help you find the right thing to build. Then I build it.

The $750 you paid for the review comes off the price. Bigger jobs, like connecting several tools, cost more. Your review sets the exact scope and a fixed price before you commit, including any ongoing software costs.

I carry out the work, test it, and hand over documentation and a recorded walkthrough.

My guarantee to you

Before I start, you and I agree:

  • What I’ll do, e.g. every order automatically triggers a thank-you card in the post: one for first-time buyers, another for repeat customers.
  • The target, e.g. 1 in 4 first-time buyers order again within 90 days.
  • The tests that prove it works, e.g. a test first order gets the first-time card at the right address, and a second order gets the repeat-customer card.
  • The deadline.
  • What I need from you.

You pay the final balance once the tests pass. If the target isn’t hit by the deadline, I refund the full project fee, review included.

COACHING & SUPPORT

Want a coach in your corner?

Coaching from someone who’s run a business and can build what you decide on. You make the calls, and I’m there whenever you want support.

USD $2,000/month. Cancel any time.

Why I do this

My biggest regret from running my own business is not having a coach. I got stuck in the day-to-day and lost sight of growing it. I sold it in the end, but I think it would have gone a lot better with someone in my corner. Helping owners avoid that is the work I love most. Nothing excites me more than digging into a problem and figuring it out with you.

What you get

  • A coaching session every two weeks to set priorities and work through what’s in front of you.
  • Calls and messages between sessions whenever something comes up, included.
  • An honest, knowledgeable opinion whenever you want one.
  • A free diagnosis and written plan for anything you want fixed or built, worth up to USD $750.

When something needs building

Anything I build or fix for you is quoted first, at 15% off my standard project prices. The diagnosis and plan are free, so you only pay for the work itself. If something breaks, tell me and you’ll have a plan by the end of the next business day.

My guarantee to you

Not happy with your first month? I’ll refund it in full. After that, if something isn’t working and I can’t put it right, I’ll refund your most recent month.

Every project gets the same promise as my other work: before I start, you and I agree the target, the tests that prove it works and the deadline. If the target isn’t hit by the deadline, I refund that project’s fee.

Cancel any time

No contract. Cancel before your next billing date and you won’t be charged again. I’d rather you stay because it’s working, not because you’re locked in.

Book a free 15-minute strategy call

Not sure which service you need? We’ll work that out on the call.

Before a fix or project starts, we agree the scope, outcome, required access, your inputs and the delivery dates. Changes to scope or deadlines are agreed in writing.

All prices are in USD. Business days are Monday to Friday, excluding New Zealand public holidays.

WHAT I’VE BUILT

From scattered student data to a clear next step.

Student activity is scattered across Thinkific, so it’s hard for course creators to see who’s drifting and what to do about it. I built Student Retainer myself to fix that. One dashboard shows which students are at risk, why, and what to do next, with a draft message ready to send.

I handled all of it: the business thinking, the Thinkific integration and the product itself.

UNDER THE HOOD

  • Database design
  • Thinkific API & webhooks
  • Make automations
  • Risk-scoring engine
  • OAuth and user profiles
  • Backend workflows
  • UI design
Student Retainer dashboard with demo data: four tiles across the top (6 students to save, churn rate marked coming soon, 6 active alerts, revenue retained marked coming soon) above an At Risk Students table of six students, each with a priority insight such as Never started or Lost momentum, a suggested move and a View details button.
Open full size
Demo data. Every name and email is made up, and no real student details are shown.

About

Work directly with the owner.

  • 10 years of experience across business and technology
  • 1,000+ businesses coached at Shopify
  • Built my own six-figure store

I’m Alex Boag, the owner and the person doing the work. I love growing businesses, solving the technical problems that hold them back, and building strong relationships with the people behind them.

At Shopify, I coached over 1,000 businesses. The best part was always the owners who cared deeply about what they were building. Helping owners like that will always be my passion.

My biggest regret from running my own business is not having a coach. I got stuck in the day-to-day and lost sight of growing it. I sold it in the end, but I think it would have gone a lot better with someone in my corner. Now I get to be that person for other owners, and nothing excites me more than digging into a problem and figuring it out with you.

If you don’t need another tool or a custom build, I’ll tell you. My name is on this business, so you deal with me from the first conversation to the finished work. I do the work myself because it’s the part I love, and I don’t outsource your project.

These offers are for Shopify and Thinkific businesses that are already running and want a problem fixed, a process improved, or a coach in their corner.

Business experience. Technical skills to act on it.

  • Save time Simplify a process and automate the repetitive work.
  • Improve sales and retention Find where customers drop off and improve the journey.
  • Make the tools work together Repair unreliable connections and build the custom parts the business needs.

The technical work I can help you with

  • Connecting your tools: OAuth, REST APIs, webhooks and Make.
  • Making data and workflows hold together: schema and data design, multi-tenant workflows, failure handling and recovery.
  • Building the custom parts your setup needs: scripts and user interfaces.

A few things you might be wondering

I’m not sure which offer I need.

Tell me what’s happening and what you’d like to be better, and we’ll work out the right starting point in a free 15-minute strategy call. I work on businesses that are already running, including improving the store or site you already have.

Can you work with my existing team?

Yes. I work best directly with owners, and I’m happy to bring your team along. I can take a defined piece of work off their plate or guide them through a change. The written plan, documentation and recorded walkthrough mean everyone works from the same page.

How does the guarantee work?

Before any fix or project, you and I agree the target, how it’ll be measured and the deadline. The target can be a repaired workflow, time saved, conversion, retention or revenue, wherever there’s a sensible way to measure it. If I miss it, you get your money back. Each offer’s exact terms are in its Details & guarantee section.

What happens after handover?

If something breaks because of my work, I fix it free. No time limit. If it breaks because a platform or app changes how it works, or someone else changes the setup, that’s new work, and I’ll quote it before I start. For projects, you also keep the documentation and recorded walkthrough. Coaching & Support clients have ongoing support as part of their plan.

Still not sure? Let’s talk.

Book a free 15-minute strategy call

15 minutes, free, no obligation.

How can I help grow your business?

Tell me what’s broken or what you want to improve. We’ll work out where to start.

Book a free 15-minute strategy call

15 minutes, free, no obligation.